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Case Studies

Tate's Bake Shop - Regional Sampling

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Opportunity

Source local brand ambassadors for New York and California sampling events.

Objective

To get as many of these delicious chocolate chip cookies into the hands of new consumers as possible.

Strategy

Utilized our Nationwide Staffing Database to source Brand Ambassadors in both markets to sample cookies successfully.

Prince Pasta 
Hey, Anthony! Prince Spaghetti marks 100 years Tour

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Opportunity

Celebrate the 100th Anniversary of Prince Pasta
 

Objective

Create demand and excitement while revitalizing the story of "Anthony" and a Forty-plus-year-old TV commercial proclaiming “Wednesday is Prince Spaghetti Day” which made the brand famous.
 

Strategy

Utilize a custom food truck to sample 2 kinds of Prince Pasta at local hot spots, events, and grocery stores in the Boston area.

Vlasic 
Farmer's Garden- Pickle Stand Tour

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Opportunity

Launch Vlasic’s new farm-fresh, all-natural pickles.

 

Objective

Create instantaneous demand for new artisanal-inspired products among primary grocery shoppers.


Strategy

Bring the Farmer’s Garden experience directly to media tastemakers and influencers and capitalize on consumer desire for healthy, fresh, and convenient food.  While sampling pickles and distributing coupons at high-traffic events.

Results:

152K

Samples enjoyed

(65% above goal)

308M

Impressions

generated

(301% above goal)

Traveled to

5

Markets

2X

Doubled retailer presence by year 2

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Appeared on:

Yoplait 
Save Lids to Save Lives

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Highlights

  • Sampled Yoplait products

  • Featured on E! News and The View

  • Consumers made personal pledges via an online portal

  • Celebrity appearances by cancer survivor Giuliana Rancic and Sherri Shepherd.

Appeared on:
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