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Tate's Bake Shop

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Vlasic Farmers Garden Tour
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Opportunity

To Provide a team of Brand Ambassadors to support a Nationwide Tour, and two Local Market E-Tuk programs.

 

Objective

Tate’s Bake Shop takes their motto - “a little bake shop in every bite” to a whole new level by bringing a replica of the

original Little Bake shop to strategic events throughout the U.S., sampling delicious Tate’s Chocolate Chip Cookies to target consumers.

Strategy

Results

4.6M

Samples enjoyed

151

Event Days

Traveled to

33

Cities

How We did it

We supplied:

  • CDL Class B Tour Manager

  • Brand Ambassadors (up to 20 per market)

  • Contest Challenge Emcee

  • Costumed Brand Spokesperson in 33 major cities.

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Some events included:

  • Andrews AFB Airshow

  • Marine Corp Marathon

  • Taste of Cincinati

  • Taste of Chicago

  • State Fair of Texas

  • Minnesota State Fair

  • North Carolina State Fair

  • Miami-Dade County Fair

  • Steele County Free Fair

  • MLB Spring Training (Florida)

  • Various MiLB Games

  • Boston -South Station

  • NYC - Penn Station

  • DC - _______ Station

  • Chicago - ________ Station

  • Fayetteville Dogwood Festival

  • Boca Raton Art Fest?????

Appeared on
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