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Yoplait: Save Lids Save Lives

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EVENT MANAGEMENT
OUR WORK  | 

Challenge:

Solution:

Results:

  • Sampled Yoplait products

  • Consumers made personal pledges via an online portal through an iPad onsite.

  • Celebrity appearances by cancer survivors Giuliana Rancic and Sherry Sheperd.

  • Featured on E! News and The View.


Social Media Integration:

#PledgeYourPart

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