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Case Studies

Prince Pasta 

Hey, Anthony! Prince Spaghetti marks 100 years Tour

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Opportunity

Celebrate the 100th Anniversary of Prince Pasta

 

Objective

Create demand and excitement while revitalizing  the story of "Anthony" and a Forty plus year old TV commercial that proclaiming “Wednesday is Prince Spaghetti Day” which made the brand famous.


Strategy

Utilize a custom food truck to sample 2 kinds of Prince Pasta at local hot spots, events, and grocery stores in the Boston area.

Vlasic 

Farmer's Garden - Pickle Stand Tour

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Vlasic Farmers Garden Tour
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Opportunity

Launch Vlasic’s new farm fresh, all-natural pickles

 

Objective

Create instantaneous demand for new artisanal inspired product among primary grocery shoppers


Strategy

Bring the Farmer’s Garden experience directly to media taste makers and influencers and capitalize on consumer desire for healthy, fresh and convenient food

Results

152K

Samples enjoyed

(65% above goal)

308M

Impressions

generated

(301% above goal)

Traveled to

5

Markets

2X

Doubled retailer presence by year 2

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Appeared on

152K

Samples enjoyed

(65% above goal)

Yoplait 

Save Lids to Save Lives

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Highlights

  • Sampled Yoplait products

  • Featured on E! News and The View

  • Consumers made personal pledges via online portal

  • Celebrity appearances by cancer survivor Giuliana Rancic and Sherri Shepherd

Appeared on
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