Case Studies
Prince Pasta
Hey, Anthony! Prince Spaghetti marks 100 years Tour
Opportunity
Celebrate the 100th Anniversary of Prince Pasta
Objective
Create demand and excitement while revitalizing the story of "Anthony" and a Forty plus year old TV commercial that proclaiming “Wednesday is Prince Spaghetti Day” which made the brand famous.
Strategy
Utilize a custom food truck to sample 2 kinds of Prince Pasta at local hot spots, events, and grocery stores in the Boston area.
Vlasic
Farmer's Garden - Pickle Stand Tour
Opportunity
Launch Vlasic’s new farm fresh, all-natural pickles
Objective
Create instantaneous demand for new artisanal inspired product among primary grocery shoppers
Strategy
Bring the Farmer’s Garden experience directly to media taste makers and influencers and capitalize on consumer desire for healthy, fresh and convenient food
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Results
152K
Samples enjoyed
(65% above goal)
308M
Impressions
generated
(301% above goal)
Traveled to
5
Markets
2X
Doubled retailer presence by year 2
Appeared on
152K
Samples enjoyed
(65% above goal)
Yoplait
Save Lids to Save Lives
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Highlights
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Sampled Yoplait products
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Featured on E! News and The View
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Consumers made personal pledges via online portal
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Celebrity appearances by cancer survivor Giuliana Rancic and Sherri Shepherd
Appeared on
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