Vlasic
Farmer's Garden - Pickle Stand Tour
Opportunity
Launch Vlasic’s new farm fresh, all-natural pickles
Objective
Create instantaneous demand for new artisanal inspired product among primary grocery shoppers
Strategy
Bring the Farmer’s Garden experience directly to media taste makers and influencers and capitalize on consumer desire for healthy, fresh and convenient food
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Results
152K
Samples enjoyed
(65% above goal)
308M
Impressions
generated
(301% above goal)
Traveled to
5
Markets
2X
Doubled retailer presence by year 2
Appeared on
