Vlasic 

Farmer's Garden - Pickle Stand Tour

Opportunity

Launch Vlasic’s new farm fresh, all-natural pickles

Objective

Create instantaneous demand for new artisanal inspired product among primary grocery shoppers

Strategy

Bring the Farmer’s Garden experience directly to media taste makers and influencers and capitalize on consumer desire for healthy, fresh and convenient food

Results

308M

Impressions

generated

(301% above goal)

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