Prince Pasta 

Hey, Anthony! Prince Spaghetti marks 100 years Tour

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Opportunity

Celebrate the 100th Anniversary of Prince Pasta

 

Objective

Create demand and excitement while revitalizing  the story of "Anthony" and a Forty plus year old TV commercial that proclaiming “Wednesday is Prince Spaghetti Day” which made the brand famous.


Strategy

Utilize a custom food truck to sample 2 kinds of Prince Pasta at local hot spots, events, and grocery stores in the Boston area.

Results

16K

Hot

Samples enjoyed

77K

Impressions

generated

15K

Coupons

Distributed

20

Activation

Days