Prince Pasta
Hey, Anthony! Prince Spaghetti marks 100 years Tour

Opportunity
Celebrate the 100th Anniversary of Prince Pasta
Objective
Create demand and excitement while revitalizing the story of "Anthony" and a Forty plus year old TV commercial that proclaiming “Wednesday is Prince Spaghetti Day” which made the brand famous.
Strategy
Utilize a custom food truck to sample 2 kinds of Prince Pasta at local hot spots, events, and grocery stores in the Boston area.
Results
77K
Impressions
generated